the relationship between customer participation and customer experience

Creating Lasting Customer Relationships: The Impact of Experiential Marketing on Customer Behaviour in the Tourism and Hospitality Industry The Mediating f role of brand trust

Artificial Intelligence Impact on Customer Experience: Conceptualization, and a Proposed Model

The Impact of Employee Engagement on Creating a Memorable Guest Experience in the Hotel Industry: The Moderating Role of Organizational Support

The Role of Word of Mouth in Experiential Advertising an Empirical Study in Emerging Markets

Customer Relationship Management in Leading Tourism Establishments as a Modern Marketing Trend

Omnichannel Retailing and Customer Retention: The Mediating Effect of Omnichannel Shopping Experience

Consumer Experience Enhancement Through Olfactory Marketing Advertising

The Role of Generational Traits in Shaping Service Practices and Customer Perceptions: A Case Study in QSRs

The Role of Social Media Marketing Activities on online Customer Engagement on the Instagram platform