416156

The Role of Generational Traits in Shaping Service Practices and Customer Perceptions: A Case Study in QSRs

Article

Last updated: 29 Mar 2025

Subjects

-

Tags

Customer relationship management

Abstract

This study explores the impact of generational traits, service styles, and employee demographics on customer perceptions of service quality in Quick Service Restaurants (QSRs). The research analyzes survey data from 344 employees and 532 customers, examining the relationship between service quality dimensions (SERVQUAL), employee generational traits, and customer satisfaction. Findings indicate that Millennials and Generation X dominate the workforce (41.9% each), while Generation Z constitutes 16.3%. The QSR industry exhibits significant gender disparity, with 84.9% of employees being male, whereas 59.4% of customers are female. Education levels suggest a workforce with strong potential for training and career progression. PCA results reveal two primary dimensions: Service Quality (Tangible, Reliability, Responsiveness, Assurance, and Empathy) and Employee Traits & Service Style. Correlation analysis confirms strong positive relationships among SERVQUAL dimensions and customer satisfaction, while employee generational traits moderately correlate with service styles. These findings emphasize the need for tailored training programs, gender diversity initiatives, and digital service enhancements to align employee service styles with customer expectations.

DOI

10.21608/jaauth.2025.360395.1666

Keywords

SERVQUAL, Workforce Demographics, employee training, Gender diversity, Service quality

Authors

First Name

Remon

Last Name

Fouad

MiddleName

Samir

Affiliation

Lecturer, Hospitality management, Cairo higher institute, Mokkatam.

Email

remonsamirf@yahoo.com

City

الجيزه

Orcid

0000-0002-2875-4256

First Name

Rasha

Last Name

Mokhtar

MiddleName

Reda

Affiliation

Lecturer in the Department of Hospitality Management at the Higher Institute for Specific Studies

Email

rerereda24@yahoo.com

City

giza

Orcid

-

Volume

28

Article Issue

1

Related Issue

50467

Issue Date

2025-06-01

Receive Date

2025-02-13

Publish Date

2025-06-01

Page Start

124

Page End

140

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_416156.html

Detail API

http://journals.ekb.eg?_action=service&article_code=416156

Order

416,156

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The Role of Generational Traits in Shaping Service Practices and Customer Perceptions: A Case Study in QSRs

Details

Type

Article

Created At

29 Mar 2025