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260598

The Role of Word of Mouth in Experiential Advertising an Empirical Study in Emerging Markets

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Last updated: 04 Jan 2025

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Tags

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Abstract

In the 21st century of virtual connectivity, using experiential advertising as a  merging Markets communication tool is widely embraced by brands and businesses that see nothing Experiential advertising better than connecting with consumers. Experiential advertising is about delivering word-of-mouth marketing live brand experiences that give consumers the opportunity to interact with the brand. “Word of mouth (WOM)" is consumer interest reflected in daily interactions. This is a  strategies  cheap (and sometimes free) marketing technique. Word of mouth is successfully used Experiential Marketing by many businesses to promote their brands by telling their customers about the experiences they want to share with their friends and family.

DOI

10.21608/idj.2022.260598

Keywords

IEmerging Markets Experiential advertising word, of, mouth marketing strategies Experiential

Authors

First Name

hanan

Last Name

abdulla

MiddleName

atef

Affiliation

new media, faculty of mass communication, modern university for technology & information

Email

hananelkady2006@gmail.com

City

-

Orcid

-

Volume

12

Article Issue

5

Related Issue

36771

Issue Date

2022-09-01

Receive Date

2022-05-29

Publish Date

2022-09-01

Page Start

217

Page End

224

Print ISSN

2090-9632

Online ISSN

2090-9640

Article File

IDJ_Volume 12_Issue 5_Pages 217-224.pdf

PDF . 1.0MB

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https://idj.journals.ekb.eg/article_260598.html

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https://idj.journals.ekb.eg/service?article_code=260598

Order

22

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

The Role of Word of Mouth in Experiential Advertising an Empirical Study in Emerging Markets

Details

Type

Article

Created At

22 Jan 2023