The Emotional Communication Effectiveness of Advertising on Consumer Behavior

The Effectiveness of the Realistic Visual Image in Advertisements of Official Initiatives and Its Role in Supporting Community Awareness

The rhetoric of the brand advertising message and its role in community awareness

Employing Emotional Appeals to Influence the Recipients of the Advertisement

The Effectiveness of Experiential Marketing in Building Governmental Advertising Campaigns

Social Intelligence in Advertising Design and its Impact on the Recipient

Advertising empathy strategies and their role in influencing the recipient

The Effectiveness of the Implicit Subliminal Messages in Awareness Advertising

فعالية الإعلان العاطفي في توجيه سلوك المتلقي لتحقيق أهداف الاتصال المرجوه

The Effect of Global Visual Culture on Color Perception and its role in Supporting Community Participation in the Advertising Message