The Effect of Green Brand Knowledge and Trust on Consumers’ Purchasing Intention: The Mediation Role of Attitude Towards Green Brands Egypt Case

Internal green marketing orientation and brand citizenship behavior: The role of organizational pride and individual green values

A Proposed Model of the Impact of Green Image on Green Loyalty: Application on Natural Cosmetics in Egypt

Investigating the impact of services marketing mix on brand loyalty and brand image using the PLS-SEM Approach

The mediating role of awareness and trust in the relationship between green marketing and green purchasing intentions: An Empirical study on environmentally friendly cleaning pro

Investigating the impact of social media antecedents on brand equity and online fashion purchase intention

The relationship between brand trust and brand attachment : An applied study

التوجهات البحثية لتأثيرالعوامل التسويقية على استجابات المستهلك نحو المنتجات الخضراء

The Impact of Green Leadership Behaviors on Sustainable Performance Development

“The Impact of Corporate Identity on Corporate Social Responsibility: The Mediating Role of Green Human Resources Management Practices “An empirical study on telecommunication co