How does the experiential value effect on customer decision-making in tourism and hospitality: the mediating role of viral marketing?

The Effect of Viral Marketing on the Purchase Decision of Tourism and Hotel Services

The Influence of the 4Ps on Passengers' Purchasing Decision-Making: the Case of LCCs

Assessing the Tools of Digital Brand Marketing in the Egyptian Travel Agencies and Their Influence on Domestic Tourists' Loyalty

The Effect of Social Media as an e-Word of Mouth on the Travel Agents Marketing

A Multidimensional Interpretation of the Tourist and Hotel Services Determinants in Nubian Destinations and their Impact on Visit Intention: A Case of Gharb Soheil Village

The Role of Online Rating and Reviews in Directing Guests Choices for Restaurant

The Role of Performance Marketing in Achieving Sustainable Competitive Advantage for Hotels

Using Service Quality and Destination Attractiveness to Encourage Pro-Tourism Behaviour

The Impact of Content Marketing on Guest Behavioral Intentions