Assessing the Impact of Smart Watch Gamification on Athletic Performance

The impact of entertainment experience of gamification on customer intention to buy: The mediating role of customer’s intention to participate in gamification communities

Exploring the Role of Gamification in Enhancing Customer Participation: A Study of Brand Interaction and Ease of Use in the Saudi Telecom Industry

محفزات الالعاب" Gamification".

Gamification and Essential Determinates of Motivational Level An Application of Self-Determination Theory in Egypt

Adoption of Digital Health Technologies by Consumers: Investigating the Factors that Influence the Usage of Digital Health Tools

The Relationship Between Gameful Experience and Online Mobile Gaming Adoption “An empirical study on Egyptian private university students”

Exploring Gamification Advertising and its Role in Audience Engagement

A Smart Mobile Application prototype to enhance the Engagement of Physicians with Pharmaceutical Companies in Egypt An Exploratory Study

دور التسويق بالمحتوى عبر وسائل التواصل الاجتماعي في تحقيق مربع التسويق الذهبي بالتطبيق على عملاء تطبيقات الخدمات الصحية الرقمية