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307367

A Smart Mobile Application prototype to enhance the Engagement of Physicians with Pharmaceutical Companies in Egypt An Exploratory Study

Article

Last updated: 25 Dec 2024

Subjects

-

Tags

إدارة أعمال

Abstract

Pharmaceutical companies are at the heart of the mobile revolution, and surely this technology will modify ways to deliver, consume, measure, and pay for healthcare. Recently, the healthcare ecosystem has radically changed to be more sophisticated due to many crises and challenges in the current global business milieu (e.g., COVID-19 and Russian-Ukrainian War). Therefore, the necessity to select smart tools that improve physician engagement at minimal cost is highly urgent. Several types of research acknowledge the impact of mobile applications on physicians' engagement. Although the Egyptian pharmaceutical industry is huge and highly competitive, unfortunately, no research investigated the characteristics of mobile application to enhance the physicians' engagement with Egyptian's pharmaceutical firms. Therefore, this research explored the characteristics, benefits, barriers, and medical information required for the mobile application. Then, the researcher suggested a mobile application prototype to advance this engagement. A quantitative survey using a questionnaire and descriptive analysis is applied in this empirical research. The research provided excellent evidence and a guideline to encourage Egyptian pharmaceutical companies to develop intelligent applications to enhance physician engagement.

DOI

10.21608/jso.2023.180907.1088

Keywords

engagement, mobile application, Physician, Pharmaceutical Companies

Authors

First Name

Mahmoud

Last Name

Hassanin

MiddleName

-

Affiliation

. Building No 5, Asafa and Almarwa Building , 7th. Floor Street 623. from Mohamed Awad Gebril. From Khaled Ibn Alwaleed

Email

ma.hassanen@gmail.com

City

Miami, Alexandria

Orcid

0000-0003-3312-9938

First Name

mahmoud

Last Name

Zayed

MiddleName

-

Affiliation

Fourth Industerial Zone 6th of October City Giza

Email

zayedmahmoud1@gmail.com

City

Giza

Orcid

-

First Name

Ahmed

Last Name

Alsamasidcy

MiddleName

-

Affiliation

Arab Academy for Science, Technology and Maritime Transportation

Email

asamadicy@aast.edu

City

-

Orcid

-

Volume

41

Article Issue

3

Related Issue

36813

Issue Date

2023-07-01

Receive Date

2022-12-14

Publish Date

2023-07-01

Print ISSN

1110-225X

Online ISSN

3062-4770

Link

https://jso.journals.ekb.eg/article_307367.html

Detail API

https://jso.journals.ekb.eg/service?article_code=307367

Order

307,367

Type

المقالة الأصلية

Type Code

1,074

Publication Type

Journal

Publication Title

مجلة البحوث الإدارية

Publication Link

https://jso.journals.ekb.eg/

MainTitle

A Smart Mobile Application prototype to enhance the Engagement of Physicians with Pharmaceutical Companies in Egypt An Exploratory Study

Details

Type

Article

Created At

25 Dec 2024