The Effect of Viral Marketing on the Purchase Decision of Tourism and Hotel Services

The Effect of Viral Marketing on the E-Customer Engagement ,by Applying to the Tourism Companies-Category "A" in Cairo Governorate

The Impact of online word-of-mouth on purchase Intention An Applied study on Hospitality industry in Egypt

The Impact of Electronic Word-of-Mouth (e-WOM) on Consumers’ Purchasing Decision Evidence from Five-star Hotels in Egypt

Viral Marketing Adoption among Egyptian Travel Agents: Perceived Benefits and Barriers

Impact of Electronic Word of Mouth on Purchase Intention: Mediating Role of Brand Image and Brand Trust of Tourist Destinations and Hospitality Establishments in Egypt

The impact of viral marketing in Promoting medical tourism in Siwa Oasis

The Viral Marketing (VM) Role in Directing Customer Purchasing Decisions Regarding Fast Food in Egypt

تأثير قيمة العميل في دوافع الشراء عبر الانترنت: الدور الوسيط للمحتوى المقدم من المستخدم دراسة تطبيقية على بعض الفنادق المصرية

Influence of Electronic Word of Mouth on Customer Reservations Decision Making in Egyptian Hotels