Evaluation of Luxor Brand Visual Identity: Tourists’ Perception

Marketing Practices of Tourism and Hospitality Enterprises for Attracting Domestic Tourists in Egypt

The Role of Brand Authenticity as a Part of Contemporary Marketing in Egyptian Destination Marketing

Testimonial Marketing of Celebrity Visits of Egyptian Archaeological Sites: Evaluation of Efforts of the Official Tourism Organizations

The Impact of Sustainable Marketing on the Diversification of the Tourism Product for Archaeological Sites in Egypt, By Application to Luxor Governorate

The Design Dimension of the Advertisement as a Source to Stimulate Tourism in the Luxor Region

Impact of Electronic Word of Mouth on Purchase Intention: Mediating Role of Brand Image and Brand Trust of Tourist Destinations and Hospitality Establishments in Egypt

The Effect of Culinary Tourism Experience on Customer-Based Brand Equity in the Egyptian Tourism Destination

Demarketing As an Effective Technique for Sustaining Heritage Sites in Luxor City

Memorable Experience Economy: Investigating Tourists’ Experience on Memories and Loyalty in Egypt’ Brand Resort Hotels