The Effect of E-WOM through Social Media on Purchasing Intention: The Mediating Role of E-Trust at the Egyptian Youth Hostels

The Effect of social media on Purchase Intention in The Fashion Industry in Egypt

The impact of brand on the purchasing behavior of Egyptian youth towards ready-made clothes

Impact of Electronic Word of Mouth on Purchase Intention: Mediating Role of Brand Image and Brand Trust of Tourist Destinations and Hospitality Establishments in Egypt

Analyzing the Effect of Social Media Use, Perceived Value, Brand Trust and Electronic Word of Mouth on Brand Equity: The Mediating Role of Brand Image: An Applied Study on Egyptia

The Effect of Social Networks Advertisements on Egyptian Consumers’ Purchase Behaviour

The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market

The effectiveness of the Egyptian marketer’s use of social media to influence the purchase decision of a tourist coming to Egypt

The mediating role of Brand image and Lovemarks Brands between Social Media Marketing Activities and Brand Equity: An Empirical Study on Fashion wear industry in Egypt

The Impact of Social Media Influencers characteristics on Customers’ purchase Intension in the Egyptian Market