The Impact of Electronic Word of Mouth (E-WOM) on the Relationship between Brand Awareness and Customer Loyalty: Evidence from Egypt

The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market

The Impact of Word of Mouth on Brand Avoidance "An Investigation into The Egyptian Automobile Market"

Impact of Electronic Word of Mouth on Purchase Intention: Mediating Role of Brand Image and Brand Trust of Tourist Destinations and Hospitality Establishments in Egypt

Investigating the Customers' Perceptions towards the Impact of Rumours on the Popularity of Quick Service Restaurant Chains in Egypt

The Impact of Electronic Word of Mouth on Online Customer Brand Engagement: An Empirical Study of Women's Ready-to-Wear Brands in Egypt

The Moderating Effect of Brand Trust during COVID -19 Pandemic in the relationship between CSR practices and Brand Loyalty of Egyptian Commercial Banks

Analyzing the Effect of Social Media Use, Perceived Value, Brand Trust and Electronic Word of Mouth on Brand Equity: The Mediating Role of Brand Image: An Applied Study on Egyptia

The impact of service quality and e-Word of Mouth on the consumer purchase intention: The mediating role of e-trust: An empirical study on the Egyptian online transportation serv

The Impact of online word-of-mouth on purchase Intention An Applied study on Hospitality industry in Egypt