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275554

The Impact of Word of Mouth on Brand Avoidance "An Investigation into The Egyptian Automobile Market"

Article

Last updated: 05 Jan 2025

OverviewSimilar Items

Subjects

-

Tags

Business Administration

Abstract

This study aims to examine the impact of word-of-mouth on brand avoidance in the Egyptian Automobile market. To achieve this objective we designed a survey for sample size is 384 customers, pooling the answers and analyzed statistically. The results show a significant relationship between word-of-mouth and brand avoidance.

DOI

10.21608/dusj.2022.275554

Keywords

Word of mouth, brand avoidance

Authors

First Name

Mohamed

Last Name

Kandil

MiddleName

-

Affiliation

-

Email

-

City

-

Orcid

-

First Name

Ziad

Last Name

Mansour

MiddleName

Saleh

Affiliation

-

Email

-

City

-

Orcid

-

First Name

Eyad

Last Name

Mohamed

MiddleName

Ehab

Affiliation

-

Email

-

City

-

Orcid

-

Volume

5

Article Issue

2

Related Issue

38321

Issue Date

2022-09-01

Receive Date

2022-12-22

Publish Date

2022-09-01

Page Start

405

Page End

412

Print ISSN

2636-3046

Online ISSN

2636-3054

Link

https://dusj.journals.ekb.eg/article_275554.html

Detail API

https://dusj.journals.ekb.eg/service?article_code=275554

Order

275,554

Type

Original research papers

Type Code

1,769

Publication Type

Journal

Publication Title

Delta University Scientific Journal

Publication Link

https://dusj.journals.ekb.eg/

MainTitle

The Impact of Word of Mouth on Brand Avoidance "An Investigation into The Egyptian Automobile Market"

Details

Type

Article

Created At

23 Jan 2023