The Relationship between Brand Authenticity and Brand Evangelism: An Empirical Study on Athletes Sports Shoes”

Brand Credibility and Brand Value Congruence as Antecedents for Brand Advocacy and Brand Attachment

Online Customer Reviews and Purchase Intention: The Moderating Role of Brand Image

The relationship between brand trust and brand attachment : An applied study

The Impact of Brand Authenticity on Purchase Intention

The Role of Brand Authenticity as a Part of Contemporary Marketing in Egyptian Destination Marketing

The Effect of Authenticity on Customers’ Positive Emotions and Perceived Value in Korean Restaurants

Lovemarks influence on Luxury Brands Emotional Attachment in Egypt

Investigating the Impact of Green Brand Equity on Brand Loyalty: The Mediating Roles of Green brand attachment, Green Trust, Green brand attitude, and Green brand image

The Emotional Communication Effectiveness of Advertising on Consumer Behavior