Creating Lasting Customer Relationships: The Impact of Experiential Marketing on Customer Behaviour in the Tourism and Hospitality Industry The Mediating f role of brand trust

The Mediating Effect of Purchase Intention in the relationship between Social Media Influencers’ Characteristics and Customer Purchasing Decision: Applied research on social medi

How does the experiential value effect on customer decision-making in tourism and hospitality: the mediating role of viral marketing?

The Influence of Experiential Value of Augmented Reality Technology on Destination Visit Intention: Evidence from A Multi-Mediation Model

The Influence of Experiential Value of Augmented Reality Technology on Destination Visit Intention: Evidence from A Multi-Mediation Model

The Role of Word of Mouth in Experiential Advertising an Empirical Study in Emerging Markets

The Impact of Digital Marketing on Purchase Intention Via Perceived Value and Brand Experience during the Era of COVID-19 in the Telecommunication Sector

Nexus Among Augmented Reality, Customer Purchase Intention, Customer Experience And Customer Brand Relationship: Application on Vichy Brand

Omnichannel Retailing and Customer Retention: The Mediating Effect of Omnichannel Shopping Experience

The Effectiveness of Experiential Marketing in Building Governmental Advertising Campaigns