Employing Emotional Appeals to Influence the Recipients of the Advertisement

The Effectiveness of Evocative Words for Self-Expression in Advertising Message and Its Role in Supporting Societal Behavior

Investigating Contemporary Advertising Effectiveness on Consumer Behavior: A Focus on The Cognitive Response Model

فعالية الإعلان العاطفي في توجيه سلوك المتلقي لتحقيق أهداف الاتصال المرجوه

Psychological Functions of Advertising Communication, and Their Relevance to The Subconscious Mind in Influencing the Purchasing Response

The Effectiveness of Advertising Personalization

Advertising empathy strategies and their role in influencing the recipient

Social Intelligence in Advertising Design and its Impact on the Recipient

The psychological effect of choosing colors in advertisements on stimulating human interaction

The Role of Emotional Engineering in Designing Sustainable Digital Advertising