Neuroadvertising study to create emotional and cognitive responses in recipients to improve advertising strategies and effectiveness

An Exploratory Qualitative Study to Investigate the Neural Basis of Advertising, Promotion Processes, and Their Psychological Effects

An Innovative Methodology in Neuromarketing for Supporting Technology- Enabled Companies

Exploring the Impact of Neuromarketing Exposure and Content on tourists’ Emotional Response Leading to Destination Marketing Attention

Artificial Intelligence Role for Advertising Campaigns development

Psychological Functions of Advertising Communication, and Their Relevance to The Subconscious Mind in Influencing the Purchasing Response

Investigating Contemporary Advertising Effectiveness on Consumer Behavior: A Focus on The Cognitive Response Model

Advertising empathy strategies and their role in influencing the recipient

Neuromarketing as a Novel Method to Tourism Destination Marketing: Evidence from Egypt

Social Intelligence in Advertising Design and its Impact on the Recipient