ArticleAn Exploratory Qualitative Study to Investigate the Neural Basis of Advertising, Promotion Processes, and Their Psychological Effects
ArticleAn Exploratory Qualitative Study to Investigate the Neural Basis of Advertising, Promotion Processes, and Their Psychological Effects
ArticleEmploying the Reverse Psychology in Advertising and its Impact on the Mental Energy of the Recipient
ArticleEmploying the Reverse Psychology in Advertising and its Impact on the Mental Energy of the Recipient
ArticleThe role of Neuromarketing in measuring response to marketing stimuli in advertising campaigns
ArticleThe role of Neuromarketing in measuring response to marketing stimuli in advertising campaigns
ArticleInvestigating Contemporary Advertising Effectiveness on Consumer Behavior: A Focus on The Cognitive Response Model
ArticleInvestigating Contemporary Advertising Effectiveness on Consumer Behavior: A Focus on The Cognitive Response Model