The Influence of Brands on Purchase Behavior: An Empirical Study on the Branded Clothing in Lebanon

The Effect of Brand Image and Brand Awareness Through Social Media on Purchase Intention in the Egyptian Youth Hostels

The Effect of social media on Purchase Intention in The Fashion Industry in Egypt

The impact of brand image on purchasing decision (A field study on sporting stores in the great Cairo)

The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market

the impact of egyptian youth consumers attitude on the acceptance of mobile phone advertisement

Determinants of Brand Switching Decision of the Egyptian Consumers during the Recession Period

The Impact of Electronic Word of Mouth on Online Customer Brand Engagement: An Empirical Study of Women's Ready-to-Wear Brands in Egypt

تأثير قيمة العلامة التجارية على نية العميل الشرائية بالتطبيق على شرکات الهاتف المحمول فى جمهورية مصر العربية

The Impact of Electronic Word of Mouth on Purchase Intention of Egyptian Internet Users in the Fashion Industry