Smart Digital Technologies in the Interactive Advertising Environment

Radio Ads as a Strategic Offline Approach for Building Brand Awareness.

The Element of Surprise as a Key Tactic in Installation Advertising Creativity

Advertising publications between design philosophy and thinking engineering

Native Advertising: Challenges and Perspectives

MAGICAL REALISM IN ADVERTISING

Sustainable advertising between creative industries and sustainable development

Interactive methods of newly originated techniques in the design of printed advertisements

The brainstorming approach in advertising creativity

“The Contemporary Advertising Poster” (A Study of the Design Characteristics in Light of Current Technological Developments)