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81163

Interactive methods of newly originated techniques in the design of printed advertisements

Article

Last updated: 22 Jan 2023

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Tags

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Abstract

Developed interactive techniques in the design of advertising prints are considered one of the means and activities used in advertising Field for announcing products and services in the modern era, as it is an accelerating era step, in order to satisfy desires and enjoy goods and services with minimal effort and in the fastest time, and the importance of using these interactive techniques and modern methods in designing advertising prints has increased Because it is a way to promote goods that have become available in large quantities and advanced qualities, which necessitates the employment of these interactive techniques in designing advertising prints in an effective way so that the recipient has the opportunity to interact with Institutions for their activities and with the content of advertising message. The research problem can be summarized in several questions that summarize how can benefit from modern interactive techniques in developing the form of advertising prints? , How does the use of interactive advertising prints deliver visual messages to clients? , What are the different types of developed techniques and their uses? The research aims to emphasize the importance of using developed interactive techniques in designing effective advertising and visual messages and delivering them to the recipient in an innovative and interactive way, where the different types of interactive techniques play a major role through their development over time, so the idea of using techniques to enrich the graphic elements is considered one of the most important main factors in the success of many advertising prints, as they become widely available at the present time and in various styles of advanced techniques to raise the level of designs and the general taste of the recipient. The study reached to the effectiveness of using developed interactive techniques in designing the forms of advertising prints and determining the nature of the relationship. between them, and the visual perception of design to achieve the persuasive role of advertising messages in the design of advertising prints, through the use of techniques that increase interactive factors, and stimulate the different senses in the design of advertising prints, so this makes it as a renewable resource for many creative ideas and increase the response factors of the recipient.

DOI

10.21608/idj.2020.81163

Keywords

الأساليب التفاعلية, Interactive Methods, المطبوعات الإعلانية, Advertising Prints, الرسالة البصرية, Visual Message

Authors

First Name

Basma

Last Name

Al-Khodary

MiddleName

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Affiliation

PhD Researcher, Advertising Department, College of Applied Arts, Damietta University

Email

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City

Damietta

Orcid

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First Name

Mohamed

Last Name

Shehata

MiddleName

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Affiliation

Professor Of Covers Design , ex- Head of Advertising Department , faculty of Applied Arts, Helwan University

Email

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City

Cairo

Orcid

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First Name

Mai

Last Name

Sayoh

MiddleName

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Affiliation

Assistant Professor of Design , Advertising Department , Faculty of Applied Arts , Damietta University

Email

-

City

Damietta

Orcid

-

Volume

10

Article Issue

2

Related Issue

12183

Issue Date

2020-04-01

Receive Date

2020-01-14

Publish Date

2020-04-01

Page Start

311

Page End

319

Print ISSN

2090-9632

Online ISSN

2090-9640

Link

https://idj.journals.ekb.eg/article_81163.html

Detail API

https://idj.journals.ekb.eg/service?article_code=81163

Order

29

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

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Article

Created At

22 Jan 2023