The design of advertising posters has witnessed a major change during the last two decades, as the shape of the traditional advertising poster has changed as a result of the rapid technological developments that have taken the advertising poster from the printed model to the digital and virtual model, which has witnessed a major development in terms of the form, content and technical implementation of the poster. Hence, the subject of the current research came in an attempt by the researcher to identify the most important design characteristics that distinguish the contemporary advertising poster in light of the rapid technological developments, which greatly affect the design of the contemporary advertising poster and its impact on the receiving audience.
The research problem can be presented in answering the following question:
What are the design characteristics of the contemporary advertising poster affected by the current technological developments?
The research aims to identify the most important design characteristics that characterize the contemporary advertising poster in light of the impact of technology and its development at the present time.
The importance of the current research came from the need to identify the design characteristics that distinguish the contemporary advertising poster and the impact of current technology in its design, which helped to provide a new experience of interest to the receiving audience, which affects the effectiveness of the poster in delivering the advertising message presented through it to the public.