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70451

Native Advertising: Challenges and Perspectives

Article

Last updated: 04 Jan 2025

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Abstract

Native advertising is a form of communication for brands, products or service to promote and engage target audience, designed to blend in the page content, consistent with general perspective of the designated page and media platform. With no doubt, native advertising is growing to become an important part of the revenue for publishers, as more media companies are integrating it into their business models. This paper explores the nature of native advertising, the rules and regulations that guide this form of advertising, and its impact on consumer behavior.

DOI

10.21608/jdsaa.2020.70451

Keywords

advertising, Native Advertising, Consumer Behavior, Content Marketing, social media

Authors

First Name

Bassant

Last Name

Eyada

MiddleName

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Affiliation

Associate Professor - American University in the Emirates

Email

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City

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Orcid

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First Name

Asli

Last Name

Milla

MiddleName

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Affiliation

Assistant Professor - American University in the Emirates

Email

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City

-

Orcid

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Volume

1

Article Issue

1

Related Issue

10613

Issue Date

2020-01-01

Receive Date

2020-02-08

Publish Date

2020-01-01

Page Start

67

Page End

77

Print ISSN

2682-2148

Online ISSN

2682-2156

Article File

JDSAA_Volume 1_Issue 1_Pages 67-77.pdf

PDF . 824.2kB

Link

https://jdsaa.journals.ekb.eg/article_70451.html

Detail API

https://jdsaa.journals.ekb.eg/service?article_code=70451

Order

5

Type

Original Article

Type Code

1,144

Publication Type

Journal

Publication Title

Journal of Design Sciences and Applied Arts

Publication Link

https://jdsaa.journals.ekb.eg/

MainTitle

Native Advertising: Challenges and Perspectives

Details

Type

Article

Created At

22 Jan 2023