The Psychological Impact of Reverse Marketing Strategy on Recipients by Providing Added Value and Building Long-Term Relationships

Psychological Functions of Advertising Communication, and Their Relevance to The Subconscious Mind in Influencing the Purchasing Response

Social Intelligence in Advertising Design and its Impact on the Recipient

The Effectiveness of Mental Energy in The Interactive Advertising

Psychology of the color of advertising in marketing and consumer psychology

Employing Emotional Appeals to Influence the Recipients of the Advertisement

Advertising empathy strategies and their role in influencing the recipient

The psychological impact of color on the recipient through fixed advertising

The Effectiveness of the Implicit Subliminal Messages in Awareness Advertising

An Exploratory Qualitative Study to Investigate the Neural Basis of Advertising, Promotion Processes, and Their Psychological Effects