Determinants of Brand Switching Decision of the Egyptian Consumers during the Recession Period

The impact of brand on the purchasing behavior of Egyptian youth towards ready-made clothes

Relationship between Market Related Factors and Customer Experience in Hypermarkets in Egypt

Lovemarks influence on Luxury Brands Emotional Attachment in Egypt

Brand Equity Role in Customers Planned Behavior in the Egyptian E-Banking Sector

تأثير الثقة في العلامة التجارية على السلوك الشرائي "دراسة تطبيقية على المستهلك المصري"

The Influence of Content Marketing, Electronic Word of Mouth, Online Convenience and Social Media Marketing on Local Brand Consumers’ Purchase Intentions in Egypt

Consumer Perception of Sustainable Shopping Bags And Its Effect On Their Purchase Intention: Case Study On Seoudi Market In Egypt

The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market

The Effect of Green Brand Knowledge and Trust on Consumers’ Purchasing Intention: The Mediation Role of Attitude Towards Green Brands Egypt Case