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51873

Relationship between Market Related Factors and Customer Experience in Hypermarkets in Egypt

Article

Last updated: 24 Dec 2024

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Abstract

Abstract:    This research aims at investigating the relationship between market related factors including (atmosphere, convenience, personal interaction and customer to customer interaction) and customer experience in hypermarkets.    The findings showed that market related factors including (atmosphere, convenience, personal interaction and customer to customer interaction) significantly and positively contribute to customer experience. Additionally, atmosphere was found to be the most significant determinant of customer experience.   الملخص: يهدف البحث الي تحديد تأثيرالعوامل المرتبطة بالسوق على خبرة العملاء فى الهايبرمارکت فى مصر. ولقد أوضحت نتائج البحث علاقة إيجابية ومعنوية مابين العوامل المرتبطة بالسوق (المناخ العام للمتجر, ملائمة الخدمة, التفاعل الشخصى, التفاعل مابين العملاء) وخبرة العملاء. کما اتضح أن المناخ العام للمتجر له أقوى تأثير على خبرة العملاء داخل المتجر .

DOI

10.21608/jces.2017.51873

Authors

First Name

Fatma

Last Name

Ahmed Elsayed Ahmed Morsy

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Volume

8

Article Issue

ملحق العدد الأول

Related Issue

7974

Issue Date

2017-01-01

Receive Date

2017-01-01

Publish Date

2017-01-13

Page Start

1

Page End

25

Print ISSN

2090-3782

Link

https://jces.journals.ekb.eg/article_51873.html

Detail API

https://jces.journals.ekb.eg/service?article_code=51873

Order

34

Type

المقالة الأصلية

Type Code

986

Publication Type

Journal

Publication Title

المجلة العلمية للدراسات التجارية والبيئية

Publication Link

https://jces.journals.ekb.eg/

MainTitle

Relationship between Market Related Factors and Customer Experience in Hypermarkets in Egypt

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Article

Created At

22 Jan 2023