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273425

Consumer Perception of Sustainable Shopping Bags And Its Effect On Their Purchase Intention: Case Study On Seoudi Market In Egypt

Article

Last updated: 05 Jan 2025

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Tags

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Abstract

the paper aims to study the relationship between environmental concerns and subjective norms on consumers' perception towards green product and the factors that influences people's intention towards using them, especially sustainable shopping bag using survey data from 453 respondents. The study uses Chi-square test via Kruskal-Walis test to determine if the hypotheses were accepted or rejected. The existence of the relationship between variables was proven via the measuring of Spearman Correlation. The research indicated that there is a positive relationship between environmental concerns and consumers' perception of green products. Finally, the results show there is a confident relationship between the consumer's perception towards green products and purchase intention of green products. Based on the research findings, policy implications and suggestions to further promote shopping bags are discussed.

DOI

10.21608/msamsj.2022.273425

Keywords

perception, Green Products, Purchase Intention, Sustainability, Shopping Bags

Authors

First Name

Hazem

Last Name

Halim

MiddleName

-

Affiliation

Business Administration department, The British University in Egypt

Email

hazem.halim@bue.edu.eg

City

-

Orcid

0000-0001-7355-0116

First Name

Yasser

Last Name

Tawifk

MiddleName

-

Affiliation

Department Of Marketing October University for Modern Sciences and Arts, Egypt

Email

ytawfik@msa.edu.eg

City

-

Orcid

0000-0001-5983-6249

First Name

Samia

Last Name

El Sheikh

MiddleName

-

Affiliation

Department Of Marketing October University for Modern Sciences and Arts, Egypt

Email

selsheikh@msa.edu.eg

City

-

Orcid

0000-0002-7970-6326

Volume

1

Article Issue

1

Related Issue

38122

Issue Date

2022-08-01

Receive Date

2022-12-10

Publish Date

2022-08-01

Page Start

52

Page End

94

Print ISSN

2974-3028

Online ISSN

2974-3036

Article File

MSAMSJ_Volume 1_Issue 1_Pages 52-94.pdf

PDF . 519.0kB

Link

https://msamsj.journals.ekb.eg/article_273425.html

Detail API

https://msamsj.journals.ekb.eg/service?article_code=273425

Order

273,425

Type

Original Article

Type Code

2,535

Publication Type

Journal

Publication Title

MSA-Management Sciences Journal

Publication Link

https://msamsj.journals.ekb.eg/

MainTitle

Consumer Perception of Sustainable Shopping Bags And Its Effect On Their Purchase Intention: Case Study On Seoudi Market In Egypt

Details

Type

Article

Created At

23 Jan 2023