The Effect of Social Media Food Bloggers on Followers' Decisions as Potential Customers

The Effect of Social Media Perceptions on Student’s Intention to Use Facebook in Education and its Impact on Students' Engagement, Academic Performance, and Satisfaction: A Case S

The Impact of Facebook Applications and Activities on Young Egyptian Consumers’ Purchase Intentions

The impact of the social media factors on purchasing decisions for tourism services and heritage products "A study of a sample of users of tourism and heritage services in the ci

Investigating Chain and Independent Restaurants’ Facebook Presence: A Step Forward Towards Measuring their Online Image

تأثير التسويق عبر وسائل التواصل الاجتماعي على مستويات الوعي بالعلامة التجارية للمطاعم بين العملاء

The Effect of Social Networks Advertisements on Egyptian Consumers’ Purchase Behaviour

Social Media Phenomena: Understanding the Perceived Features of Social Media and its effect on User Experiences and the Frequency of Usage

Investigating the impact of social media antecedents on brand equity and online fashion purchase intention

Impact of Electronic Word of Mouth on Purchase Intention: Mediating Role of Brand Image and Brand Trust of Tourist Destinations and Hospitality Establishments in Egypt