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270154

Perceived Usefulness and Perceived Trust in Facebook as a Social Search Engine and Its Impact on the Purchase Intentions of Restaurants’ Customers

Article

Last updated: 04 Jan 2025

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Abstract

Access to the internet makes it possible to access big amounts of information online. Social search is the process of finding related data on the Internet using social media platforms such as Facebook. There is an increasing appeal to online social systems especially with the vast amounts of information are present on the internet every day. This study examines the use of Facebook as an engine for social search for restaurants' services. An online survey was developed and distributed among Facebook users to investigate their use of Facebook platform to search for restaurant services. The sample included a total of 317 participants. Data was analyzed using Smart PLS 3. The results showed that both perceived usefulness of and perceived trust in Facebook data about restaurants had a positive impact on customers' purchase intentions. The study suggests some practical recommendations for restaurant managers regarding the use of Facebook platform to positively influence purchase intentions of their customers.

DOI

10.21608/ijthm.2022.270154

Keywords

Social search, facebook, Purchase Intention, restaurants

Authors

First Name

Moamen

Last Name

Abouelezz

MiddleName

Kamel

Affiliation

Faculty of Tourism and Hotels, Minia University, Egypt

Email

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City

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Orcid

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Volume

5

Article Issue

2

Related Issue

29739

Issue Date

2022-12-01

Receive Date

2022-11-16

Publish Date

2022-12-01

Page Start

187

Page End

207

Print ISSN

2535-2318

Online ISSN

2682-3632

Article File

IJTHM_Volume 5_Issue 2_Pages 187-207.pdf

PDF . 989.7kB

Link

https://ijthm.journals.ekb.eg/article_270154.html

Detail API

https://ijthm.journals.ekb.eg/service?article_code=270154

Order

270,154

Type

Original Article

Type Code

824

Publication Type

Journal

Publication Title

International Journal of Tourism and Hospitality Management

Publication Link

https://ijthm.journals.ekb.eg/

MainTitle

Perceived Usefulness and Perceived Trust in Facebook as a Social Search Engine and Its Impact on the Purchase Intentions of Restaurants’ Customers

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Type

Article

Created At

22 Jan 2023