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ArticleThe Impact of Demographic Factors on Social-Status Seeking by Consuming Counterfeit Luxury Fashion Brands for Women in the Kingdom of Saudi Arabia
ArticleInvestigating the impact of social media antecedents on brand equity and online fashion purchase intention
ArticleInvestigating the impact of social media antecedents on brand equity and online fashion purchase intention
ArticleFactors Affecting Customers Purchase Decision in Fast Food Restaurants: The Mediating Role of Dissatisfaction and Negative Word of Mouth
ArticleFactors Affecting Customers Purchase Decision in Fast Food Restaurants: The Mediating Role of Dissatisfaction and Negative Word of Mouth
ArticleThe Influence of Brands on Purchase Behavior: An Empirical Study on the Branded Clothing in Lebanon
ArticleThe Influence of Brands on Purchase Behavior: An Empirical Study on the Branded Clothing in Lebanon
ArticleFactors affecting consumer–brand identification An empirical study among smartphone users in Egypt
ArticleFactors affecting consumer–brand identification An empirical study among smartphone users in Egypt