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260553

The Impact of Demographic Factors on Social-Status Seeking by Consuming Counterfeit Luxury Fashion Brands for Women in the Kingdom of Saudi Arabia

Article

Last updated: 04 Jan 2025

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Tags

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Abstract

This research was conducted with the aim of knowing the demographic factors affecting the visibility of social status through the consumption of counterfeit fashion for luxury brands for women in the Kingdom of Saudi Arabia. The research included a sample of 430 women from the regions of Riyadh and Makkah, as it is one of the largest regions in terms of population and the governorates affiliated with them, and the research used the questionnaire tool to measure the phenomenon of luxury brands consumption, and the descriptive approach to measure this phenomenon. And the impact of the social environment (workmates, family), has an impact on consumption, especially in favor of education. The higher the educational level, the higher the consumption rate of counterfeit luxury brands, in search of social status, and that the level of income was not of great influence for obtaining counterfeit luxury brands. The paper shows the impact of demographic factors on social-status seeking by consuming counterfeit luxury fashion brands for women in the Kingdom of Saudi Arabia, This study highlights the role of social status in creating constraints that are internal to the individual, Also this research furthers our understanding of consumers of luxury counterfeits, By four factors: age, housing, income, education. This study analyzed behavior data using Google Forms, Through a sample of 430 women.

DOI

10.21608/idj.2022.260553

Keywords

Luxury brands, Consumption, social status

Authors

First Name

Ahad

Last Name

Almashnawei

MiddleName

Ali

Affiliation

College of Human Sciences and Designs – Fashion design– King Abdulaziz University- Saudi Arabia, hadalmashnawei@gmail.com

Email

ahadalmashnawei@gmail.com

City

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Orcid

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First Name

Taghreed

Last Name

Abalkhail

MiddleName

-

Affiliation

College of Human Sciences and Designs – Fashion design– King Abdulaziz University– Saudi Arabia Tabaalkheel@kau.edu.sa

Email

tabaalkheel@kau.edu.sa

City

-

Orcid

-

Volume

12

Article Issue

5

Related Issue

36771

Issue Date

2022-09-01

Receive Date

2022-07-20

Publish Date

2022-09-01

Page Start

123

Page End

136

Print ISSN

2090-9632

Online ISSN

2090-9640

Link

https://idj.journals.ekb.eg/article_260553.html

Detail API

https://idj.journals.ekb.eg/service?article_code=260553

Order

13

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

The Impact of Demographic Factors on Social-Status Seeking by Consuming Counterfeit Luxury Fashion Brands for Women in the Kingdom of Saudi Arabia

Details

Type

Article

Created At

22 Jan 2023