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ArticleThe Impact of Social Media Influencers on Consumer’s Purchase Intention Mediated by Attitude – Applied on Dermatology Influencers
ArticleThe Impact of Influencer Marketing on Consumers’ Intentions toward Beauty Brands After the Covid-19 Pandemic
ArticleThe Impact of Influencer Marketing on Consumers’ Intentions toward Beauty Brands After the Covid-19 Pandemic
ArticleInvestigating the impact of social media antecedents on brand equity and online fashion purchase intention
ArticleInvestigating the impact of social media antecedents on brand equity and online fashion purchase intention
ArticleExamining the Impact of Social Media Advertisements and Consumers’ Perceptions on Consumers’ Trust: Evidence from Egyptian public healthcare campaigns
ArticleExamining the Impact of Social Media Advertisements and Consumers’ Perceptions on Consumers’ Trust: Evidence from Egyptian public healthcare campaigns
ArticleThe perception and impact of social media advertisements on the use of cosmetic products and undergoing cosmetic procedures among Egyptian females
ArticleThe perception and impact of social media advertisements on the use of cosmetic products and undergoing cosmetic procedures among Egyptian females