Hashtag Campaigning as an Act of Resistance: A Micro-linguistic Analysis of Eleven Twitter Hashtag Campaigns

Exploring Gamification Advertising and its Role in Audience Engagement

Evaluation of Attitudinal Lexis in Twitter Political #Hashtags: A Corpus-Based Appraisal Analysis

دور الهاشـتاج بشبكات التواصل الاجتماعي في تشكيل اتجاهات الجمهور نحو القضايا العامة

A Multimodal Semiotic Analysis of Digital Advertisements

Social Television, #Hashtag & Virtual Citizenship:

The use of interactive advertisement for the purposes of social marketing

Hashtag Power through SNS Advertising: Achieving Brand Loyalty Based on Customer Engagement within the Egyptian Tourism and Hospitality Market

Gameplay as a design strategy in interactive advertising

Social Television, #Hashtag & Virtual Citizenship