Hashtag Campaigning as an Act of Resistance: A Micro-linguistic Analysis of Eleven Twitter Hashtag Campaigns

Innovative Strategies in Interactive Social Awareness Campaigns: Leveraging Modern Technology for Maximum Engagement

Exploring Gamification Advertising and its Role in Audience Engagement

A Multimodal Semiotic Analysis of Digital Advertisements

دور الهاشـتاج بشبكات التواصل الاجتماعي في تشكيل اتجاهات الجمهور نحو القضايا العامة

The use of interactive advertisement for the purposes of social marketing

Social Television, #Hashtag & Virtual Citizenship:

Gameplay as a design strategy in interactive advertising

Hashtag Power through SNS Advertising: Achieving Brand Loyalty Based on Customer Engagement within the Egyptian Tourism and Hospitality Market

توظيف الهاشتاج في التسويق الاجتماعي للمبادرات الرئاسية وعلاقته باتجاهات الجمهور المصري نحوها: دراسة تطبيقية