Social Media platform such as Twitter has altered the way people approach to television broadcast. Through these tribune audiences can comment, retweet on programs, reply, contribute and reach sum of followers.
Tweets are public and contain a timestamp. It is identified by their hashtag. Hashtag seems to represent an ideal applicability criterion as they enable the easy identification of relevant tweets.
The research aims at focusing on the phenomenon of Social TV and determining the different types of uses of TV hashtags of the TV channel subject of study.
The study proves that Social TV is a real time backchannel or covert communication on social networking sites (SNSs) specially Twitter subject of study during a live television broadcast through the tweets of the virtual citizenship representing the participants who interact by tweeting to the program live.