The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market

The Impact of Social Media Influencers characteristics on Customers’ purchase Intension in the Egyptian Market

Impact of Electronic Word of Mouth on Purchase Intention: Mediating Role of Brand Image and Brand Trust of Tourist Destinations and Hospitality Establishments in Egypt

The effectiveness of the Egyptian marketer’s use of social media to influence the purchase decision of a tourist coming to Egypt

The Impact of Electronic Word of Mouth on Purchase Intention of Egyptian Internet Users in the Fashion Industry

The Impact of Electronic Word of Mouth (E-WOM) on the Relationship between Brand Awareness and Customer Loyalty: Evidence from Egypt

The Effect of social media on Purchase Intention in The Fashion Industry in Egypt

The Impact of Electronic Word of Mouth on Online Customer Brand Engagement: An Empirical Study of Women's Ready-to-Wear Brands in Egypt

The Impact of Creativity in Social Media Marketing on Consumer’s Purchase Intention in Egypt

The Nexus Between Digital Content Marketing Consumption and Customer Purchase Decision: An Empirical Study on FMCG Industry Consumers in Egypt