The Effect of Advertising Appeals on Brand Health: The Brand Asset Valuator Model as a Mediating Factor

Examining the Impact of Content Marketing on Advertising Effectiveness: A Study on the Egyptian Market for Passenger Automobiles

The Impact of Creativity in Social Media Marketing on Consumer’s Purchase Intention in Egypt

Examining the Mediating Role of Perceived Quality in the Relationship Between Content Marketing and Brand Loyalty

Celebrate Branding: Brand Experience and Brand Trust Mediated by Brand Awareness

The Effect of Customer Engagement in the Relationship between Brand Commitment and Customer Retention

تأثير الإعلان عن ممارسة الإبداع والإبتکار على القيمة السوقية للأسهم دراسة ميدانية على الشرکات المدرجة ببورصة الأوراق المالية في مصر

العوامل الإدارية المؤثرة على القيادة الإبداعية في قطاع التسويق العقاري في جمهورية مصر العربية

Determinants of creativity in marketing strategy: A Comparative Study Across Nine Arab Markets

Exploring The Relationship Between Social Media Advertising Characteristics and Purchase Intention Towards Cosmetics and Personal Care Industry in Egypt