The Role of the Hotel's Website in Managing its Digital Reputation: Case Study Hotels in Great Cairo

Analyzing Electronic Word-of-Mouth in Egyptian Tourism Authority Account on Social Networks

Evaluating the Egyptian Official online channels for branding Egypt as a tourism destination

فعالية مواقع التواصل الاجتماعى فى التسويق السياحى لمصر دراسة ميدانية على الشباب الجامعى

THE IMPACT OF SOCIAL MEDIA ON THE CHOICE OF INCOMING TOURISTS TO EGYPT FOR TOURISM AND HOSPITALITY SERVICE SUPPLIERS

The effectiveness of the Egyptian marketer’s use of social media to influence the purchase decision of a tourist coming to Egypt

The role of social networking sites in building customer loyalty in tourism and hotel establishments By application to the pioneers of domestic tourism in Sharm El-Sheikh

العلاقات العامة الرقمية وأثرها على تسويق الخدمات الفندقية بالفنادق المصرية

Exploring the Usage of Digital Content Marketing in Hotels and Travel Agencies in Egypt

Hashtag Power through SNS Advertising: Achieving Brand Loyalty Based on Customer Engagement within the Egyptian Tourism and Hospitality Market