The relationship between Brand Innovativeness and Electronic Word of Mouth "An applied study on Smart Watches Customers in Dakahliya"

the relationship between electronic word of mouth and customer win -Back an empirical study on the pervious customers of telecom Egypt in Dakahlia governorate

The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market

"جودة العلاقة بالعلامة التجارية كمتغير وسيط فى العلاقة بين خبرة العميل وسلوكيات مواطنة العميل بالتطبيق على شركات الهاتف المحمول فى مصر."

Factors affecting consumer–brand identification An empirical study among smartphone users in Egypt

The effect of Emotional Contagion on Electronic Word of Mouth: An Applied study on Mobile Phone Brand Customers of Social Network Sites in Egypt

The Impact of Electronic Word of Mouth on Online Customer Brand Engagement: An Empirical Study of Women's Ready-to-Wear Brands in Egypt

The impact of negative word of mouth and rumors on customer-brand relationship through the mediating effect of brand trust: Applied study on Egyptian laboratories

The Role of Brand Equity in the impact of Social Media Influencers Marketing and E-Word of Mouth on Purchase Intention: A Field Study Applied on the Customers of Mobile Phone Com

Impact of Electronic Word of Mouth on Purchase Intention: Mediating Role of Brand Image and Brand Trust of Tourist Destinations and Hospitality Establishments in Egypt