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258046

The effect of Emotional Contagion on Electronic Word of Mouth: An Applied study on Mobile Phone Brand Customers of Social Network Sites in Egypt

Article

Last updated: 25 Dec 2024

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Tags

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Abstract

This study is aimed to investigate the effects of relationship emotional contagion on Electronic Word of Mouth (E-WOM Quality, E-WOM Quantity, Sender's Experience), by focusing on the Mobile Phone Brand Customers of Social Network Sites in Egypt. According to the literature review, an analytical model is developed as guidance to test the relationship between the research variables. The Sample Size is 384, and the valid questionnaires are 312, an estimated 90% Of the total Sample Size. The findings show that there is a significant, positive, and direct effect of Emotional Contagion on E-WOM Quality (Cognitive, Emotional, Behavioral). The study also finds that there are significant differences between customer's opinions according to their demographic characteristics (gender, age, social status, educational level, monthly income) regarding emotional contagion, and E-WOM.

DOI

10.21608/cfdj.2023.258046

Keywords

Emotional Contagion, electronic word of mouth

Authors

First Name

Radwa

Last Name

Mohamed

MiddleName

-

Affiliation

کلية التجارة - جامعه المنصورة

Email

radwan.radwa44@gmail.com

City

-

Orcid

-

First Name

Abd Elaziz

Last Name

Hassan

MiddleName

-

Affiliation

کلية التجارة -جامعه المنصورة

Email

abdelazizhassan443@gmail.com

City

-

Orcid

-

Volume

4

Article Issue

1

Related Issue

36526

Issue Date

2023-01-01

Receive Date

2022-06-08

Publish Date

2023-01-01

Page Start

301

Page End

335

Print ISSN

2682-3403

Online ISSN

2682-4531

Link

https://cfdj.journals.ekb.eg/article_258046.html

Detail API

https://cfdj.journals.ekb.eg/service?article_code=258046

Order

12

Type

المقالة الأصلية

Type Code

1,242

Publication Type

Journal

Publication Title

المجلة العلمية للدراسات والبحوث المالية والتجارية

Publication Link

https://cfdj.journals.ekb.eg/

MainTitle

The effect of Emotional Contagion on Electronic Word of Mouth: An Applied study on Mobile Phone Brand Customers of Social Network Sites in Egypt

Details

Type

Article

Created At

22 Jan 2023