Beyond Passive Observance: Understanding Egyptian Domestic Tourists' Behaviour through Hyper-Personalised Digital Clienteling

The Impact of Accepting Digital Transformation Technologies on Employees' Intention to Use: Education Level as a Moderator

Customer Acceptance of Self-Service Technology in Five-Star Hotels in Egypt

The impact of Eco innovation Policy on Organizational Reputation: Evidence from Hotels and Travel Agencies

Digital Disinformation Effect on Hotels Customer Response: An Overview and Future Research Directions

The Role of Digital Marketing in the Sustainability of the Tourism and Hotel Sector and its Services According to Different Generations

THE INFLUENCE OF TECHNOLOGICAL INNOVATION ON TOURISM ENTERPRISES’ PERFORMANCE: A COMPARATIVE STUDY OF TRAVEL AGENTS AND HOTELS IN EGYPT

Factors Influencing Customer Value Co-Creation in Hotels: Customer Perspective

Unleashing creativity through AI collaboration: how do employees` learning behavior and wellbeing mediate?

Impact of Digital Transformation on The Competitiveness and Added Value of the Tourism Sector