Investigating the Relationship between Nostalgic Advertisement, Brand Heritage, and Automobile Purchase Intention (Applying on Mercedes – Benz Egypt)

Using of nostalgia as a communication Strategy in TV advertising design campaigns to influence behaviour of brands consumers (An Analytical study on TV advertisement campaigns in

دور المزيج الترويجي للحنين للماضي في دعم الميل للشراء دراسة تطبيقية على عملاء الشركات الغذائية المصرية

A proposed methodological framework for the effectiveness of advertising campaigns for the Egyptian tourist destination

How Do Social Media Influencers Affect Digital Natives 2.0 To Travel Inside Egypt? Integrating the Theory of Planned Behavior and Elaboration Likelihood Model

Viral Marketing Adoption among Egyptian Travel Agents: Perceived Benefits and Barriers

3ostalgia in the Advertising Alliance and its Impact on the Recipient of the Advertisement

Advertising strategies for maintaining nation brand equity in times of crisis “Egyptian tourism advertising campaigns as a model”

EVALUATING THE IMPACT OF TRAVEL INFLUENCERS ON THE DECISION MAKING OF THE EGYPTIAN FEMALE SOLO TRAVELERS

Marketing Practices of Tourism and Hospitality Enterprises for Attracting Domestic Tourists in Egypt