A Smart Model to enhance Customer retention in E-commerce

The Relationship between Mall Attributes and Customer Loyalty: The Mediating Effect of Shopping Value

The impact of Omnichannel experience on loyalty and advocacy intention in higher education; the mediating role of students’ engagement and perceived satisfaction

The Impact of social media channels on consumer behavior in online shopping

Enhancing Customer Loyalty in E-commerce: The Role of AI Virtual Assistant Service Quality and Mediating Factors

The Impact of Omnichannel on Customer Satisfaction This paper is extracted from a master’s thesis with the title of “The impact of omnichannel on customer satisfaction.”

Experiential Marketing Dynamics: Multiple mediator analysis of the experiential marketing - purchase intentions relationship

The mediating role of customer participation in the relationship between customer attitude and customer citizenship behavior of online shopping customers

Online Customer Engagement as A Mediating Variable Between Social-Media Marketing and Customer Satisfaction: Using Big Data Analytics and Natural Language Processing

the relationship between customer participation and customer experience