The Effect of Social Networks Advertisements on Egyptian Consumers’ Purchase Behaviour

The Impact of Social Media Influencers characteristics on Customers’ purchase Intension in the Egyptian Market

The effectiveness of the Egyptian marketer’s use of social media to influence the purchase decision of a tourist coming to Egypt

?How Social Media Affect Electronic-Purchase Decision During The COVID-19 In Egypt

The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market

The Impact of Creativity in Social Media Marketing on Consumer’s Purchase Intention in Egypt

The Impact of Fashion Ads on Social Media Platforms on the Purchasing Behavior

Investigating the impact of social media antecedents on brand equity and online fashion purchase intention

The effect of Instagram influencer's characteristics on online buying intention: An applied study in the fashion industry

The Effect of E-WOM through Social Media on Purchasing Intention: The Mediating Role of E-Trust at the Egyptian Youth Hostels