The Role of Customer Experience in the Relationship between Augmented Reality and Purchase Intention in Times of COVID-19: An Applied Study on the Online Retail Sector in Egypt

A Proposed Framework for Studying the Impact of Augmented Reality Technology on the Tourism Experience (An Applied Study on the Tourism Sector in Egypt)

Augmented Reality Applications and their Role in Improving the Tourist Experience: Applied on Travel Agencies in Egypt

Impact of Augmented Reality (AR) on Marketing

A Proposed Framework for Analyzing the Impact of Augmented Reality Technology on the Tourists’ Behavioral Intentions (An Applied Study on the Tourism Sector in Egypt)

Rise of Augmented Reality and the impact of Virtual commerce on Consumer behavior and decision making

العوامل المؤثرة على نوايا العملاء لتبني تطبيقات الواقع المعزز: بالتطبيق على قطاع البيع بالتجزئة الإلكتروني في مصر.

The Impact of VR Shopping Experience on Consumer Attitudes in Egypt

The impact of Augmented reality technology on consumers’ purchase intention of furniture through online stores: Applied on Chic Homz Store

تقييم مدى فاعلية استخدام تقنيات الواقع المعزز Augmented Reality في التسويق عبر الإنترنت وعلاقتها بالقرارات الشرائية للمستهلک