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Articlethe impact of sales promotion tools on consumer’s behavioral intentions for convenience produts
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ArticleTHE EFFECT OF SALES PROMOTION TECHNIQUES ON CONSUMERS’ PURCHASE INTENTIONS. APPLIED ON HYPER MARKETS.
ArticleInvestigating Contemporary Advertising Effectiveness on Consumer Behavior: A Focus on The Cognitive Response Model
ArticleInvestigating Contemporary Advertising Effectiveness on Consumer Behavior: A Focus on The Cognitive Response Model
ArticlePurchase Intentions and Consumers Attitude Environment : A study of Eco-friendly products in FMCG Sector
ArticlePurchase Intentions and Consumers Attitude Environment : A study of Eco-friendly products in FMCG Sector
ArticleAn Exploratory Qualitative Study to Investigate the Neural Basis of Advertising, Promotion Processes, and Their Psychological Effects
ArticleAn Exploratory Qualitative Study to Investigate the Neural Basis of Advertising, Promotion Processes, and Their Psychological Effects