The Influence of Experiential Value of Augmented Reality Technology on Destination Visit Intention: Evidence from A Multi-Mediation Model

A Proposed Framework for Studying the Impact of Augmented Reality Technology on the Tourism Experience (An Applied Study on the Tourism Sector in Egypt)

A Proposed Framework for Analyzing the Impact of Augmented Reality Technology on the Tourists’ Behavioral Intentions (An Applied Study on the Tourism Sector in Egypt)

A Meta-Analysis of Augmented Reality Effectiveness in Digital Marketing

Augmented Reality Applications and their Role in Improving the Tourist Experience: Applied on Travel Agencies in Egypt

The Effectiveness of Augmented Reality Technology in the Airport Advertising

Cultural heritage authenticity: Effects on place attachment and revisit intention through the mediating role of tourist experience

Nexus Among Augmented Reality, Customer Purchase Intention, Customer Experience And Customer Brand Relationship: Application on Vichy Brand

The Role of Customer Experience in the Relationship between Augmented Reality and Purchase Intention in Times of COVID-19: An Applied Study on the Online Retail Sector in Egypt

The Impact of Augmented Reality Advertising Characteristics on Purchasing Intention