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312870

Cultural heritage authenticity: Effects on place attachment and revisit intention through the mediating role of tourist experience

Article

Last updated: 24 Dec 2024

Subjects

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Tags

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Abstract

Authenticity is a central aspect and prominent feature of heritage tourism. Both practitioners and researchers are interested in the authenticity of tourism experiences when it comes to heritage tourism planning, marketing and management. The paper aims to explore the intervening role of tourist experience in the link between cultural heritage authenticity and place attachment and revisit intention, in the context of Egyptian cultural heritage sites. An integrative model was developed to explore the importance of cultural heritage authenticity and its influence on place attachment and revisit intention, through the mediating role of tourist experience. Using Smart PLS 4, data collected from 389 international tourists who visited Egypt were analysed. The findings of the study highlighted that tourist experience fully mediates the relationship between cultural heritage authenticity and both place attachment and revisit intention. The results also identified the positive direct effect of cultural heritage authenticity on tourist experience. The positive direct effects of tourist experience on place attachment and revisit intention were also significant. Findings hold important implications for both the research community and destination management and marketing organizations and heritage sites. Practical implications and potential future research are also discussed.

DOI

10.21608/jaauth.2023.224575.1486

Keywords

authenticity, Tourist experience, Place attachment, Revisit intention, Egyptian Cultural heritage

Authors

First Name

Mahmoud

Last Name

Al-Azab

MiddleName

Ramadan

Affiliation

Tourism Studies Department, Faculty of Tourism & Hotels, University of Sadat City, Sadat City, Egypt

Email

mahmoud.ramadan@fth.usc.edu.eg

City

-

Orcid

0000-0002-0253-7165

First Name

Mahmoud

Last Name

Abulebda

MiddleName

Ahmed

Affiliation

Tour Guiding Department, Faculty of Tourism & Hotels, University of Sadat City, Egypt

Email

mahmoud.amin@fth.usc.edu.eg

City

-

Orcid

-

Volume

24

Article Issue

1

Related Issue

40659

Issue Date

2023-06-01

Receive Date

2023-07-23

Publish Date

2023-06-01

Page Start

328

Page End

352

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_312870.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=312870

Order

312,870

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

Cultural heritage authenticity: Effects on place attachment and revisit intention through the mediating role of tourist experience

Details

Type

Article

Created At

24 Dec 2024