The impact of brand on the purchasing behavior of Egyptian youth towards ready-made clothes

The impact of brand image on purchasing decision (A field study on sporting stores in the great Cairo)

Factors that affect online shopping intention:The case of Lebanon

The Effect of Shelf Space Positions on Perceived Brand's price and Quality: an Empirical Study on COOP & Al Makhazen Stores in Lebanon

The mediating role of Brand image and Lovemarks Brands between Social Media Marketing Activities and Brand Equity: An Empirical Study on Fashion wear industry in Egypt

The Influence of Content Marketing, Electronic Word of Mouth, Online Convenience and Social Media Marketing on Local Brand Consumers’ Purchase Intentions in Egypt

قياس تأثير الوسم "Branding" على اختيارات المشترين في السوبر ماركت

The Impact of Brand Authenticity on Purchase Intention

The Effect of social media on Purchase Intention in The Fashion Industry in Egypt

Power, Consumers’ Perception of Ethical Products, and Purchase Intention: The Case of the Clothing Industry