Power of Social Media in Cause-related Marketing in Egypt

The Impact of Electronic Word of Mouth on Online Customer Brand Engagement: An Empirical Study of Women's Ready-to-Wear Brands in Egypt

the relationship between electronic word of mouth and customer win -Back an empirical study on the pervious customers of telecom Egypt in Dakahlia governorate

The effect of Emotional Contagion on Electronic Word of Mouth: An Applied study on Mobile Phone Brand Customers of Social Network Sites in Egypt

The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market

The effectiveness of advertising campaigns for corporate social responsibility initiatives in enhancing public perceptions of companies in Egypt

Media Exposure to Charitable Organisations Activities and their Credibility among Youth in Egypt

The Impact of Electronic Word-of-Mouth (e-WOM) on Consumers’ Purchasing Decision Evidence from Five-star Hotels in Egypt

اتجاهات الجمهور نحو الاتصالات التسويقية للمؤسسات الخيرية عبر شبکات التواصل الاجتماعي

التسويق بواسطة العملاء (WOM) عبر الفيس بوک: دراسة مسحية مقارنة لصفحات الشرکات العاملة في مصر ومدى تفاعل الجمهور المصري معها