The Impact of Word of Mouth on Brand Avoidance "An Investigation into The Egyptian Automobile Market"

The role of empiricism as a visual process in enhancing advertising messages on social media

The Effectiveness of Experiential Marketing in Building Governmental Advertising Campaigns

The role of viral advertising in increasing market penetration and building consumer awareness of products and brands

The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market

The Role of Brand Equity in the impact of Social Media Influencers Marketing and E-Word of Mouth on Purchase Intention: A Field Study Applied on the Customers of Mobile Phone Com

The rhetoric of the brand advertising message and its role in community awareness

Experiential Marketing Dynamics: Multiple mediator analysis of the experiential marketing - purchase intentions relationship

Evaluation of consumer technology experience: The mediation role of customer satisfaction and its impact on customer loyalty and word of mouth.

The Effect of Social Media as an e-Word of Mouth on the Travel Agents Marketing